With December here and the semester wrapping up, we closed out 2024 by hosting an engaging research workshop on new trends in experimental design. It was a perfect opportunity to dive into cutting-edge methods, spark fresh ideas, and reflect on how innovation continues to drive research forward.
During the workshop, participants explored a range of topics shaping modern experimental design, from generative AI tools and eye-tracking technology to user customization in online experiments and computerised tasks.
The workshop was organised as a part of the CYBERPLUS+ project and led by Marie Jaron Bedrosova. She opened the workshop with a presentation Designing experiments with AI tools.
Three engaging talks made by researchers from IRTIS and the media studies department followed, sparking lively discussion with other colleagues from across the faculty.
Marie Jaroň Bedrošová: Designing experiments with AI tools
Jiří Čeněk: Eye-tracking in psychological experimentation: How it works and what is doable
Lukáš Slavík: Online experiment with user customization: The example of Facebook
Shanu Shukla: Shaping research with computerized tasks experiments: Tools, techniques, and trends
How much time do children spend on their phones, and what do parents know about their online social lives? This question is among the key topics researched by Lenka Dědková, who has been included in this year’s Forbes Top Women in Science 2025 list.
MediaPsych Conference 2025: a venue for discussing the psychological and social dimensions of digital technologies.
