New special issue on digital advertising and consumer empowerment

23 May 2019

Cyberpsychology published a new special issue about the timely topic of digital advertising and consumer empowerment.

Guest editors of the issue were Liselot Hudders from Ghent University, Eva A. van Reijmersdal and Karolien Poels from University of Amsterdam. Their joint effort with authors and reviewers led to a collection of four interesting articles that are listed below.

Editorial: Digital advertising and consumer empowerment
Liselot Hudders, Eva A. van Reijmersdal, Karolien Poels

Protective behavior against personalized ads: Motivation to turn personalization off
Joanna Strycharz, Guda van Noort, Edith Smit, Natali Helberger

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures
Sophia van Dam, Eva van Reijmersdal

Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
Steffi De Jans, Liselot Hudders, Laura Herrewijn, Klara van Geit, Veroline Cauberghe

Discourse analysis of online product reviews: A discussion of digital consumerism and culture
Haseon Park, Joonghwa Lee