New and old media in everyday life: Media audiences at the time of transforming media uses

Project Period: 2/2013 – 12/2015
Investor: Czech Science Foundation
Project Type: Postdoc Projects

The research project deals with ongoing changes in media uses in the context of everyday life. It aims to map and understand the ways in which domestic uses of new media impact on everyday practices and affect the temporal, spatial and relational structures of the respondents’ everyday lives. In this respect, the project builds on the tradition of research into television and the home and research on the domestication of new media and it aims to paint a more complex picture of the ongoing transformation of domestic media-related practices. The research will employ an inductive-deductive two-step research design with two distinctive (qualitative and quantitative) phases. The opening qualitative phase will employ an audience ethnography, the consequent quantitative phase a representative survey. Research findings will be published in peer-reviewed journals and in the form of a monograph.

Researcher: Jakub Macek